Do you know what mobile marketing is? Why is there so much talk about it these days? I think the main reason for this is that everyone uses Dekho Mobile today. Thus, the mobile phone has become a necessity for us.
In such a situation, we have used the mobile phone for all our work, such as shopping, booking tickets, medicine, paying fees, etc. That is why it is of great importance for any business as well.
Since everyone has mobile phones today, companies want to use them to market their products as well. Thus, mobile marketing has taken the online business to the next level. Because of this, the business model has completely changed.
Now it becomes very easy for a business to find its customers, and thanks to this, you also get more information about market trends, which helps you grow your business.
Perhaps you should now be thinking that after all, mobile marketing is very important for any business, why it was not known in advance. So don't stress yourself in any way, because today I'm going to give you all the details about mobile marketing so that you don't have any doubts about mobile marketing.
Then without delay, let's get started and find out what mobile marketing is and what are its benefits.
What is Mobile Marketing
Mobile marketing refers to marketing in which a mobile device is used to conduct marketing. At the same time, any marketing activities can be carried out through a mobile device, for example, any online purchases or SMS notifications to advertise any product.
Andreas Kaplan, a well-known marketing specialist, has something to say about mobile marketing, that is, such marketing activities that are carried out through the ubiquitous network and to which the consumer or client is constantly connected using his personal mobile device.
Looking at it, it's very similar to internet marketing where marketers need users to provide their services and advertise their products.
This type of marketing requires a lot of research to understand the nature of the mobile user, design the mobile platform accordingly, and apply various mobile marketing techniques. In doing so, we must remember whether people constantly receive other advertisements, such as email,, SMS and MMS, or should not stay connected.
Mobile Marketing, Customers, and the Business World
In today's business world, mobile marketing is a very complex marketing procedure. It makes it easy for business owners to contact their customers directly so they can advertise their products. With this, an e-commerce business can be scaled up very easily.
Marketers can now connect with customers according to their nature and requirements. They can do this research to find out what products customers are looking for and they will advertise the products as per their requirements. I feel like it's time to use mobile in marketing, and those who don't may be falling behind others.
How does mobile marketing work?
Advertising is mainly used in mobile marketing on mobile smartphones, tablets, and other mobile devices.
These ads are visible on the screen of a mobile device. Advertising format, customization, and mobile marketing styles may vary as different social media platforms, websites, and mobile apps provide mobile advertising options according to their own.
Why do we need a mobile marketing strategy?
Our business needs a mobile marketing strategy just like a computer and Wi-Fi access. We know very well that we live in the era of the Internet and Wi-Fi. If you go to any major city now, you will see that most people are glued to their smartphones.
The survey revealed that about 40% of users spend their time on the Internet only on these mobile devices, and in such a situation, we should understand very well the extent to which people use mobile phones.
Therefore, it will not be a mistake to say that mobile devices will remain in the Mehjuda market for a long time and will very soon be able to take the place of traditional computers. So, if you haven't thought about mobile marketing yet, then think fast, otherwise, you will later find out that someone else got ahead of you while you were thinking.
Types of Mobile Marketing Strategies
By the way, there are many mobile marketing strategies worth using. But it works according to business. It works depending on your business type, industry, target audience, and budget. Then let's find out more about them.
Application Based Marketing:
Mobile applications are used in these mobile advertisements. As we know, more than 80% of people use most apps on their mobile devices, so you don't need to create a new marketing app. Through services such as Google AdMob, advertisers can also create mobile ads that they can advertise on other third-party mobile apps.
Similarly, Facebook also helps advertisers create ads that they can advertise on the Facebook mobile app. Facebook Promoted Post ads are so well absorbed into the Facebook feed that users don't even know if they are viewing any ads or any feed.
In-Game Mobile Marketing:
In-game mobile marketing is mobile advertising that appears in mobile games. These in-game ads appear as pop-up banners, full-page image ads, or video ads. And they are visible during screen loading.
QR codes:
QR codes are often used to take users to a specific web page. Therefore, advertisers can also include their ads in these QR codes so that whenever a user scans these QR codes, they will be taken to the advertisers' ads first.
Location Marketing:
This location-based marketing is very specific as it only shows ads when the user is within the targeted location. And it shows a business located in the same location.
Mobile search ads:
These are basic mobile-only Google search ads with additional extensions such as interactive calls or maps.
Mobile image ads:
These image-based ads are designed with mobile in mind and are shown on mobile devices.
SMS:
Even in the form of SMS, advertisers can send advertisements for their products to users' mobile devices so that interested users can buy them.
Google mobile ad extensions
If you're building mobile search ads with Google, you can also use Google's great mobile ad extensions, which come with some great features:
Links to mobile site:
With these mobile site links, mobile users can easily navigate to specific pages on any website without having to wander back and forth. Site linking is very important for mobile marketing because it is very convenient for mobile users.
Click-to-Call mobile ad extension:
In this interactive extension, the "Call" button is located below the ad. And if the user clicks on it, then a business number is automatically generated on the user's mobile device.
This is of great benefit to both advertisers and users because they get the quantity of the item they want quickly, making it easier to buy. With this business can be done easily.
Google Mobile Suggestions:
Google offers such an extension for mobile ads so that advertisers can offer their discounts and coupons under the ads. This special offer draws the user's attention to those users who previously ignored them as advertisements.
Click-to-load ad extension:
This click-to-download ad extension is very similar to click-to-call, but instead of generating a phone number, it redirects you to a download page preselected by advertisers.
Local ad extensions:
Local ad extensions are more useful than all ad extensions because for every 3 searches there is 1 local mobile search. Now you can guess how much you need local ad extensions compared to all other ad extensions.
That's why in the current mobile marketing strategy, how big is the local ad extension? And one more thing: users' mobile numbers must be linked to Google Maps so that you can find out their exact location.
What are Mobile Marketing Best Practices
Here I am going to tell you some of the very best mobile marketing tips so you can take full advantage of using your mobile phones.
You must be clear and concise:
As we know, the screen of mobile devices is very small, so words have to be written thoughtfully, otherwise, users will never read them. That's why we need to write ads more clearly and concisely so that users also find them interesting.
Ads must be optimized for local search:
As I said earlier, out of every 3 searches, 1 search is local. That's why we need to pay special attention to local search. For more of our users to come locally.
Give importance to your audience:
We must correctly define our audience. We need to know what domain the visitor is talking about. For example, if someone is a gamer, they must promote in-game ads, and if someone is tech-savvy, they will have to provide technology-related ads.
You will have to experiment with different strategies:
Because you also know that there are many strategies that you can use, you will only know after experimenting which strategy is effective for you.
Review your results:
Experimenting is a very good thing, but it will also be in vain if you do not track the results of your experiment. It can hurt you too, so if you believe me, review your results and modify them to suit your needs.
Privacy and Security in Mobile Marketing
We cannot ignore privacy and security. Because we must maintain contact numbers and other user data well. Therefore, marketers have an obligation to take care of the details of users and prevent them from falling into the wrong hands. To do this, you can follow several steps.
1. Never, under any circumstances, share sensitive customer information with anyone.
2. Marketers must have permission to send messages to users. In this process, users must have this option so that they can enable or disable this process according to their needs. This will give them more confidence in you.
what did you learn today?
I sincerely hope that I have given you complete information about what mobile marketing is, and I hope that you have understood what mobile marketing is.
I ask all of you readers to also share this information with your neighbors, relatives, and friends, so that there is awareness among us, and everyone will benefit a lot from it. I need your cooperation so I can pass on more new information to you guys.
I have always strived to help my readers or readers from all sides, if you have any doubts, then you can feel free to ask me. I will definitely try to dispel these doubts. How did you like this article, what is Mobile Marketing, let us know by writing a comment so that we too get the opportunity to learn something from your thoughts and improve something.
